JUCE Fragrances, a leading name in the South African luxury fragrance scene, has recorded an impressive 74% quarter-on-quarter growth as the company prepares for the upcoming Black Friday, Cyber Monday and festive season.

The past quarter was a pivotal period for JUCE. The launch of Mystic Haze has attracted widespread attention and has been viewed over 3.7 million times across all platforms. Adding to this momentum, JUCE was featured in the prestigious British Vogue for three consecutive months (August, September, and October editions), an achievement that places the brand alongside some of the world’s most renowned luxury names. This milestone has further reinforced JUCE’s position as a rising star in the global fragrance industry.

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On 24 August, the JUCE community came together for an unforgettable evening at its first activation event at We Are EGG, V&A Waterfront. More than 1,000 guests from across South Africa celebrated a night of connection and elegance that highlighted the supportive and passionate community surrounding JUCE.

As the festive season approaches, JUCE Fragrances is focused on continuing its journey of growth and innovation. The brand is committed to delivering exceptional experiences and new products that resonate with its valued customers.

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